The campaign planning study is a fundamental step in preparation for a successful campaign. The planning study determines organizational readiness for the challenges of a campaign as well as the donor constituency’s level of support for the proposed campaign goals. The completed study provides:
- Recommended campaign or program goal
- Constituent response to proposed case
- Recommended concrete action steps, resource requirements and timelines
- Specific quotations from donors and friends
- Summary analysis of philanthropic challenges and opportunities
Study results bring focus to the organizational priorities required for campaign success by assessing program resources, evaluating the donor constituency and providing the professional opinion of counsel.
A campaign strategic planning study can also be paired with a fundraising program assessment to evaluate the client’s development organizational structure, resources, plans, and policies.