Effective annual fund programs are the essential foundation to all other fundraising efforts. While generating critical revenue, annual fund programs also provide the solid platform for donor base expansion, long-term development and communication to current donors.
- To achieve maximum effectiveness with the annual fund program, an Annual Fund Assessment will:
- Evaluate program components, staffing, budget
- Assess supporting functions of communications and public relations
- Evaluate goals and objectives
- Determine key challenges and provide strategies to surmount those challenges
Counsel can provide plan creation or be tailored to ongoing development of the program and mentoring of staff while evaluating progress toward short and long term goals.