About The Book
They happen because donors want to make them. They happen because the fundraisers who cultivate and solicit these donors have adopted the right mental perspective—the right paradigm. Eight Principles enables and empowers fundraisers, both volunteer and professional alike, to adopt the mindset that sees donors as people—like themselves—who want to invest in a worthwhile cause or organization.

With a straightforward, highly accessible, to-the-point style, Eight Principles focuses on helping organizational leaders reshape their organizations’ fundraising approaches and processes to relate to donors as the investors they see themselves to be. By applying the Eight Principles, nonprofits can make real changes now that will affect their fundraising futures in a permanent and positive way—ensuring fundraising success in the long term.

Eight Principles sees fundraising as a “win-win” for both organizations and the donors that support them. With a candid and engaging narrative, Eight Principles stresses the relational aspect of all true philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.

Using real-life case studies from the author’s extensive experience, along with an original assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be.

Who Should Read This Book
It’s for anyone whose initial reaction when confronted with the task of raising money for their charitable passion is a mixture of anxiety and bewilderment.

It’s written for all of us who truly want to get others to join us in investing in the lives of others but are just a little unsure as to how to go about it.  Whether you’re a novice volunteer, board member or professional fundraiser, this book is for you.  After all, fundraising is about people; it’s not about money.

PRINCIPLES & PARADIGMS
Principles and Paradigms is the quarterly e-newsletter of Larry C. Johnson and M. E. Grace. Original articles, client profiles and news of events and happenings delivered free-of-charge to your email box four times a year.

LEAF NOTES
Leaf Notes is the retired quarterly e-newsletter of M. E. Grace.  Archived copies of all past Leaf Notes issues can be found here.