WHAT PEOPLE ARE SAYING ABOUT
The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime
“Larry Johnson hits the mark with his Eight Principles. Among many principles to choose, these provide a pathway to success, now and into the future–sustainable relationships and fundraising. From start to end, Johnson provides insights into developing sound techniques based on solid strategies and the better practices of the profession.
“Most important, and something I have advocated for decades, is helping donors to find the right opportunity for them to invest their resources to help repair the rents in the social fabric. Johnson gives you framework, motivation and tools to lead donors to the mountain.”
–D. C. Dreger, ACFRE, Director of Campaigns/Americas, Habitat for Humanity International
“A wonderful, refreshing book.”
–Mary Doorley, Vice President for Development, Archdiocese of Boston
“An excellent tool for any not-for-profit organization, for both their professional staff and their Board members. It presents the basics of successful, long-range fund-development in a clear, cogent, logical fashion. It’s comparisons to the for-profit world are appropriate. The analogies to other real life situations make the Principles easy to understand. Unfortunately, as the author states, this simple, rational wisdom does not make it to the Board Room and Executive Suites of far too many organizations. If it did, far more people would benefit [donors and `clients' alike] with a far more complete and excellent accomplishment of some very important missions. Boards and CEO’s … read it; do it; you will be so much more successful.”
–Bob Gregg, CFRE, Principal, The Bridge Consulting Group, LLC
“The is the answer you are looking for!”
–Larry Whitler, Host, WOCA, Ocala, FL
“What I find most pleasant — and useful — about Larry C Johnson’s book, ‘The Eight Principles of Sustainable Fundraising,” is its extreme readability. Each rule is concisely presented, immensely important (to know or be reminded of) and for most of us, should be easily applicable to our daily work. The “practice points” are easy yet significant exercises, giving the book a “workbook” feel… yet make no mistake — this is a textbook for learning as weighty in ideas as many four or five times its size.”
–Rozella Kennedy, Business Development Director, American Indian Science & Engineering Society
“Larry Johnson’s straight forward approach to fundraising has eliminated the longstanding fear of fundraising for my board members. His ability to describe the donor and the steps toward cultivation is eye-opening and allows the readers to position themselves with their donor base in mind. After reading his book our board was ready for implementation and the results have been very rewarding.”
–Shelli Rambo Roberson, Executive Director, Girl Scouts of the Silver Sage Council
“The Eight Principles of Sustainable Fundraising makes a convincing case for engaging donors as the key to fundraising success. Eight Principles uses scenario thinking to ask readers to assess their giving habits as donor. This approach makes the book enjoyable and builds the confidence of those new to the profession. If you think the best way to raise $10,000 is to ask 100 people for $100 or your focus is on ratings from Guide Star and Charity Navigator, think again. Read The Eight Principles of Sustainable Fundraising!”
–M. Starita Boyce Ansari, Ph.D. – MSBphilanthropy Advisors, LLC
Read Amy Sample Ward’s Review of Eight Principles here
Larry C Johnson, CFRE
“Larry is a wonderful and very informative guest. His knowledge and advice are invaluable for any non-profit or charitable organization looking for a better way to raise funds.”
–Clayton Mick, Host, KORN, Mitchel, SD
“Larry C. Johnson provided an entertaining and interactive interview with our Listeners while simultaneously expressing his serious message about the difficult task of Fundraising with integrity. Larry’s book, “The Eight Principles of Sustainable Fundraising”, gives intense credibility to one of the most necessitated needs of any organization or business along with the tools to see each fundraising event to fruition and success.“
–Larry Whitler and Robin MacBlaine, Hosts of “AM Ocala Live!”, WOCA “The Source”